Pinch of Platinum™ Barbie Doll®

Why is this doll $85.00?  Just because they apply "Platinum Label" to the box? While I'm quite sure she will look very pretty (in the box) in a collection, she is not worth it.
Here is the description from BC.Com:

Grecian-inspired, high-fashion cocktail dresses define this line of dolls named after precious metals. Pinch of Platinum Barbie is the third in a series by the inimitable Robert Best, a Platinum Label® doll limited to less than 1,000 dolls worldwide. She features the Aphrodite facial sculpt, a one-shouldered diaphanous white dress gathered at the waist with platinum-colored sequins, and heels with an exquisite encrusted look. Elegant, understated, and all the more stunning for it!
There is a limit of 1 doll per BFC™ membership while supplies last.

Release date: 05/25/2011

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I know it's old news but

So much prettier at under $20. 

Still available on the BC.Com site and elsewhere: Black label Barbie Basics Model No. 03; Collection 001.5; Released 6/2010; $19.95.  Steffie head mold.